A2 MUSIC VIDEO : January 2017

Here is an image of a large group of people watching our music video. We also showed these people our website and digipaks and then asked them to give us feedback on all three of our media products.

We showed the class the music video, digipack and website and then gathered feedback about what they thought. We done interviews, questionnaires and surveys to gather information.

Here are some of the surveys which were completed:

Summary of Feedback:

From the videos above and also the surveys that we got people to fill out we got a range of feedback. The audience likes the way in which we have portrayed our artist and they like the brand image that we have given her. They like the way we have branded her which has mainly been done through the styling and costumes of her and also the colour scheme that we have chosen. They like the theme and the icons that we have used and they think that it stands out but it is very individual. The main location that everyone seemed to like was the God's Own Junkyard, it is surrounded by bright neon lights. It really stood out to people and it grabbed peoples attention straight away. The audience thinks that the Point of View worked well and that it was original, they think that they are connecting with the character because we are looking through her eyes, it is very different for people to watch. We have a very clear theme that stays consistent and the audience recognises this and can connect it to the artist which is very satisfying.

To improve a lot of the audience have said that the cuts aren't always very good and some of the footage is actually shaky. They think that sometimes it looks unprofessional and maybe we should have changed the footage to make it more stable. They also think that even though we have used a range of locations we should have used a lot more to make it different and maybe change it all around. They have also said we could have had a better quality camera as it would have changed the overall outcome of the look. The audience wanted to see more footage of the artist lip syncing and maybe a bit better.

Digi-Pak Feedback.

Overall the audience would be intrigued by the digipack and they would buy it, this is good for the artist because obviously we are catching the eye of our audience. People like the images that we have used and they think that is has a professional feel to it. They also like the black and white colour scheme that is carried across all of our products. They think the images really capture the pop genre and it helps to establish the importance of our solo artist. To improve they think that there is too much empty space on the top left image and that maybe we should change some of the colouring. They think that it is a bit samey.

Website Feedback.

The audience think that the genre of our artist is clear through our website, they can all tell that it is Pop genre. They wouldn't change anything about the website apart from one who would want the font increased across our navigation bar. We had a range of feedback on what was their favourite section and it varies and they like all of the different sections. The audience can see a clear link between our website and our other products. This is good as our artist has clear synergy.

What have we learnt from our audience feedback?

As a group we have learnt a lot from our audience feedback. We are very glad we chose to film a point of view shot video as the feedback has shown us this makes our music video unique. We wanted to have a unique video to represent our artist well and our audience feedback has shown us that we have done this. We have also learnt from our audience feedback that we could have improved slightly on the editing of our music video. Some of the feedback shows that we could have made the cuts in our music video more smooth if we had the chance to improve the video. From our audience feedback we have also learnt that all three of our media products show synergy between each other. Our audience feedback showed us that the audience for our artist could see a clear connection between all three of our media products.

The first distinctive outfit and style we chose its a half up half down loosely curled hair style, with a short sleeved white cropped top and some denim ripped jeans. The lip syncing in the video creates synergy with our digi-pak as well as the photos on our website and also on all of our social media sites. We emphasised the shoes that Mya wore in the video so that it was clear that Mya was in the video with her friends, and that it was her point of view. We chose this outfit and style so that people can identify the artist.

These shoes also show synergy between our music video and our website as the trainers with the silver toe which MYA wears are also available for sale on our website. This creates an opportunity for Mya's fans to feel connected to Mya's style.