The first distinctive outfit and style we chose its a half up half down loosely curled hair style, with a short sleeved white cropped top and some denim ripped jeans. The lip syncing in the video creates synergy with our digi-pak as well as the photos on our website and also on all of our social media sites. We emphasised the shoes that Mya wore in the video so that it was clear that Mya was in the video with her friends, and that it was her point of view. We chose this outfit and style so that people can identify the artist.
These shoes also show synergy between our music video and our website as the trainers with the silver toe which MYA wears are also available for sale on our website. This creates an opportunity for Mya's fans to feel connected to Mya's style.
