Half Way Evaluation Feedback.

After presenting our halfway evaluation we got a range of feedback from the other students in the class. Feedback will be used so that we can improve our video and other products. Each student filled out a feedback sheet regarding different parts of the artist.

Shooting material appropriate

• Excellent variety of locations, slightly faster cuts are need and want to see how it ends.
• POV is a good idea, good use of friend images to go to the beach to show their friendship.
• POV is edgy.
• Camera is steady, good framing, could use more shots such as close ups and high angles. 
• Doesn't match with synergy, theme of white, silver and black is continued through - could be used in the lip syncing parts.
• Lip syncing needs to be filmed and try different framing options. 

Website 

• Black and White is the theme, does it fit with the music. Fix spelling on management.
• Good website with synergy.
• Good but needs a shop and show album. 
• Font for the tour dates and the font throughout the website need changing.
• Logo should be at the top of the website not written. 
• Good website but needs more content, does the colour scheme fit with the artist.
• Website is good but could be linked to the digipack more. 

Digi-pack

• Matches well with the website and beautiful images. Lighting could be looked at.
• Good digipack and good editing with the photos.
• Sexy.
• Lightning looks a bit out and parental advisory needs to be smaller. 
• Lovely theme.

Brand Image

• Go Pro idea is really good - the image of the artist is consistent.
• Brand image is carried through everything, which is good and use the logo on the website for better synergy. Friendship is shown throughout. 
• English/American singer - which one?
• Clean and edgy - the theme is continued throughout. 
• Great, like the edgy theme and clean.
• Does the music video suit edgy - carousel isn't edgy. 

Targeting of Audience 

• 15 plus and aimed at both genders - professional throughout. 
• Clear target teenagers and early adults.
• Our age?
• Teenagers.
• 16-21?

Would you watch it again

• Yes, faster cuts and performance. Day to night - colour correction.
• Could use friendship to lip sync whilst with MYA, not completed yet.
• No - use of the same things, sing in more/different locations. 
• Contrast editing on the misty shots. 
• Didn't find it interesting, but when the lip syncing is included it will be more interesting. 
• Yes interesting but could change the order up so it has more of a build up.