We learnt about Carol Vernallis Music Video Theory. This theory is based of music editing, including four key concepts; Narrative, Editing, Camera Movement and Framing and Diegesis.
Narrative.
Carol Vernallis suggested that the music video is a visual response to the narrative, and therefore whatever is happening on screen reflects the choice of lyrics the artist is singing, however the artist will still be dominant in the music video so they can appeal to their audience. There is not necessarily always a balance between narrative and performance and the narrative is not always complete, it may be a partial, fragmented narrative.
Editing.
The editing may be brought to the foreground, become visible and not be hidden apposed to the invisible style of continuity editing, meaning that the video will have a style of editing running throughout that is distinctive to that video only. Editing style that may be including are things like; jump cuts, juxtaposed frames, breaking the 180 degree rule.
Camera Movements and Framing.
Vernallis stated that establishing shots are one of the key camera features of a music video, and are often used along side close up shots in music videos which also feature a lot. Framing is quite distinctive and the camera may move at the pace of the music or the beat of the music.
Diegesis.
Diegesis is the setting of the music video. Vernallis said that the diegesis would be revealed quite slowly. The actions in the music video may not always be complete and may be disrupted in some way. In the music video, some frames will appear more important than others due to the way they have been shot/framed.