Different media producers pick up aspects of reality and reshape them. There are many different stereotypes represented in music videos:
Burlesque Girl;
- Feathers.
- Stockings, usually fishnet.
- Corsets.
- Lots of accessories.
- Elbow length gloves.
The gangster hoe.
- Afro hairstyles.
- 'Bling'.
- Tattoos.
- Curvy.
- Krumping moves.
- Bikini tops and torn shorts.
- Water/ Oil on body.
- Backwards cap.
Strippers.
- G strings and Bras.
- High Shoes.
- Dancing around poles.
- Bum shots.
- Glitter on clothing/Body; strobe lighting.
- The open crouch.
Voyeurism - Erotic pleasure can be gained by looking at a sexual object, preferably when the object is unaware that they are being watched.
Male Gaze - Lauea Mulvey 1975. - Proposed that because because film makers are predominately male the presence of women for the purpose of display (rather than the narrative). This is to facilitate a voyeuristic response in spectators, which presumes a male gaze (regardless of the gender spectator) one that is or may feel like a powerful controlling gaze at the female on display who is effectively objectified and passive. In male performance videos the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego.
Exhibitionism - Female performers being at once sexually provocative and apparently in control of and inviting a sexualised gaze in what could be termed as the opposite of voyeurism.
Raunch Culture - Andrea Levy - In her book 'Female Chauvinist Pigs: Women and the rise off Raunch Failure; Levy attacks the increasingly sexualised culture that objectifies women. She argues that women are encouraged to see themselves as objects and to the see sex as their only source of power.